As part of my studies, I was given the assignment to design a generative identity for TEDxDelft. Inspired by the slogan “Let’s make”, I started working with bolts and nuts.

The red-highlighted elements each represent a shop or building on the map of Delft. For each speaker, different bolts and nuts light up.

For example, if a speaker talks about clothing, textiles, or a related topic, the large nut — associated with a prominent location on the map — becomes the central element of the visual identity. It lights up red on the map and also features prominently in other materials.

This approach creates a beautiful generative connection between the theme, “Let’s make”, and the city of Delft.